Eightco Faces Nasdaq Delisting Clock Despite $378M in Reported Holdings

Eightco Holdings (NASDAQ: ORBS) spent most of its history as a small e-commerce holding company before pivoting abruptly in September 2025. On September 9, 2025, it closed a $270 million private placement at $1.46 per share and declared Worldcoin (WLD) — the biometric identity token co-founded by Sam Altman — its primary treasury reserve asset, renaming its Nasdaq ticker to ORBS. The deal attracted a high-profile roster of institutional co-investors including World Foundation, Pantera, Kraken parent Payward, and ARK Invest, and came packaged with a well-known chairman: Wedbush analyst Dan Ives.

In the months that followed, the company made a series of additional headline investments. By March 2026, it had deployed more than $90 million into indirect beneficial interests in OpenAI preferred stock (held through special purpose vehicles) and $18 million into Beast Industries, the holding company behind MrBeast. As of August 5, 2026, Eightco reported total holdings of approximately $378 million, comprising the OpenAI and Beast Industries positions, nearly 302 million WLD tokens, 16,278 ETH, and approximately $142 million in cash and stablecoins.

Ives resigned as chairman on March 10, 2026 — citing no disagreement with the company — and CEO Kevin O'Donnell was immediately appointed to fill both roles. Throughout this period, Eightco issued weekly treasury updates and produced a stream of product and partnership announcements, including pilot programs with Coinbase and Kraken for its INFINITY authentication platform.